The Pain of Loss: The Undefeated Mind


And avoiding the pain of loss is more important than experiencing the joy of gain.

At least, that’s how many of us behave when forced to choose between the two, a phenomenon psychologists term loss aversion.

In the world of day trading, for example, most experts agree the best way to make money is by selling losing trades quickly and letting winning ones ride.

But in one study, 62 percent of traders on average did just the opposite, selling their winning trades quickly and letting their losing ones ride.


Because their desire to avoid the pain of loss,

which they could only do by holding on to losing trades long enough for them to become winners and selling their winning trades before they became losers,

was greater than their desire to experience the joy of gain (by riding out winning trades until they’d peaked).

3 responses to this post.

  1. […] The Pain of Loss: The Undefeated Mind […]

  2. Posted by rudid96 on August 21, 2021 at 3:01 pm

    The fear of loss is probably why I’m also burdened by the fear of change. Even when it’s something I don’t like, it’s that old adage, “the devil you know is better….” Both are personal motivators in the wrong direction. I’m working on expanding my possibilities.

  3. We will endure a known pain rather than risk a new one even if a new direction may bring healing

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